HONNEAMISE (pronounced “Oh-Nay-A-Miss”) refers to a kingdom located in an imaginary planet similar to earth. That kingdom became the setting for the first-ever Bandai Group film production ROYAL SPACE FORCE—The Wings of Honnêamise, back in 1987. The production was the first foray into professional film making for a group of young, then-unknown creators eager to turn their dreams into reality. Not surprisingly, many of them have since gone on to become top creators in their chosen fields. The Wings of Honnêamise has been released worldwide and continues to be appreciated to this day as a groundbreaking symbol of excellence.
  BANDAI VISUAL strongly believes in the need to continually seek new challenges in producing and providing high quality entertainment. As a reminder of how far we have come from our first film, and to ensure such quality remains at the fore, BANDAI VISUAL has chosen “HONNEAMISE” as the name for its new label.

The HONNEAMISE logo is represented by the three primary colors in individual and converging vortexes. Blue and yellow signify the EMOTION label that was started in 1983 with the company’s establishment and nurtured into the current success in the Japanese market.
  BANDAI VISUAL is represented in the HONNEAMISE logo with red. With this logo, we are determined to integrate the new and the old, Japan and other countries, creators and users, so as to generate new, deeper entertainment.

Shigeru Watanabe
Senior Managing Director
BANDAI VISUAL CO., LTD.